Six Degrees
Identity + Merch
In 2022, I was approached to design a logo for 6 Degrees, a Sudbury-based radio program focused on alternative and heavy music. The visual identity draws inspiration from blackletter typography and heavy metal aesthetics, translating the energy and intensity of the genre into a contemporary system.
A custom blackletter “6” serves as the central mark, balancing historic typographic references with a modern graphic approach. The resulting identity conveys weight, atmosphere, and character while remaining adaptable across a variety of applications.
To demonstrate the flexibility of the identity, a series of self-directed conceptual merchandise, promotional pieces, a business card, and social media content were developed for portfolio purposes. Utilizing high-contrast compositions and bold typographic treatments, these extensions illustrate how the system can adapt across a cohesive range of touchpoints.
